Project Brief: Evaluate a new gift registry tool within a retailers mobile app.
Context: A big-box retailer wanted to ensure a newly-released feature within their app provided a great user experience. The registry feature replaced the physical product scanner that stores previously provided to shoppers. Because of recent competition between brick-and-mortar and e-commerce, the client had become sensitive to providing highly desirable digital experiences. This evaluation helped the client determine how well this new feature was living up to those standards. The findings from this work needed to be packaged in a way that could easily be communicated internally between executive stakeholders.
My Role: I evaluated the benefits and challenges of the registry functionality within the app and provided a detailed report. To accompany these findings, I created a visualization that mapped out one of the ways a shopper might add an item to a gift registry.