Project Brief: Create a brand for a new executive security company.
Context: This client approached me to help create a brand for their new security company. I was tasked with creating three of the most basic components in branding: a name, a logo, and business cards. I placed emphasis on reflecting strength, reliability, and professionalism––the core qualities of this new business. It was also important to the three founding partners that their visual identity reflect the iconic nature of Brooklyn, the city in which they founded their company.